Week 3 - Week 3: Market Potential Indicators Use the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Week 3: Market Potential Indicators Use the globalEDGE ™ site to complete the following exercises: http://globaledge.msu.edu/ibrd/ibrd.asp Market Potential Indicators (MPI) is an indexing study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used in the indexing procedure. Which of the indicators would have greater importance for a company that markets laptop computers? Considering the MPI rankings, make the argument for the company to choose your country. The Market Potential Indicators is an annual ranking study exclusive to the globalEDGE website. It uses the list of emerging markets as identified by the Economist magazine, and analyzes them for their attractiveness to U.S. exporters. It is located on its own page under the globalEDGE Resource Desk and can be found under the “Research: Rankings” category. Search Phrase: “Market Potential”
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/06/2010 for the course MBA ACC510 taught by Professor Abc during the Spring '10 term at Salem Intl..

Page1 / 2

Week 3 - Week 3: Market Potential Indicators Use the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online