Comm1_11-10

Comm1_11-10 - Walk-In sessions: Tuesday 11/10 at 10 and 3...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Walk-In sessions: Tuesday 11/10 at 10 and 3 Comm. 1 11/10/09 Thursday 11/12 at 11 and 2—Library, Rm. 1575 Public Communication and Persuasion (continued) The Source, The Audience, and The Messages Source Characteristics: Credibility, similarity, likeability, attractiveness, style of delivery Understand your audience! Message Strategies/Appeal: - Use of Evidence - Positive Emotional Appeals o Vivid messages designed to arouse good feelings. Examples: humor, joy, love, sentimentality, hope, etc o Effective if it can condition a response (pair the good feelings with the argument/ product) o o Example: all the Budweiser commercials - Potential problem in ads: “vampire creativity”—a term for the fact that sometimes ads are so creative that people are very entertained, but they forget what the product is - Negative Emotional Appeals: o Designed to arouse unpleasant feelings o (Overkill—people get sick of seeing the ad) o For example: guilt/shame, sadness
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Comm1_11-10 - Walk-In sessions: Tuesday 11/10 at 10 and 3...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online