Perception & Dec1. Making

Perception & Dec1. Making - Perception and Individual...

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Perception and Individual Decision Making
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What Is Perception, and Why Is It Important? Perception is Perception is important to OB, important to OB, because people’s because people’s behavior is based on behavior is based on their perception of their perception of what reality is, what reality is, NOT NOT on reality itself. on reality itself. Perception A process by which  individuals organize  and interpret their  sensory impressions in  order to give meaning  to their environment. Thus, perception  PRECEDES cognition.
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Factors That Influence Perception E X H I B I T 5–1
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TIME As A Factor In Perception (based on the Ebbinghaus Theory in Learning Psychology) ------------------------------------------------------------------------------------- > Primacy Effect: Beginning info is remembered. > Recency Effect: Ending info is remembered. *** WHICH IS STRONGEST?! *** NOTE: These effects combine to form the Serial Learning Effect .”
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Person Perception: Making Judgments About Others Distinctiveness : shows different behaviors in different situations. Consensus : response is the same as others to same situation. Consistency : responds in the same way over time. Attribution Theory When individuals observe  behavior, they attempt to  determine whether it is  caused internally  (has control)   or externally  (does not have  control).  
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Attribution Theory E X H I B I T 5–2
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Fundamental Attribution Error The tendency to underestimate  the influence of external factors  and overestimate the influence  of internal factors when making  judgments about the behavior of  others. In general, we
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Perception & Dec1. Making - Perception and Individual...

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