Finaglepaper - Finagle A Bagel Finagle A Bagels marketing...

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“Finagle A Bagel” Finagle A Bagel’s marketing mix. Product Variable: Goods - Finagle A Bagel’s main product is bagel. “We do bagels” is their motto and they focus on the brand, which differentiates them from competitors. Any items in the menu always serve with bagels. For example, their salads are serves with bagel croutons. Every item is built to order to cater customers’ need. Service - Their store managers and employees are the marketing source by providing excellent customer service. As the owner said “customers are coming in and your responsibility is to give them the best that you can give them”. The example of Nick, one of the store managers, personally delivered bagel to a customer because of a mistake that they have done, created a good memory that then created a new customer based around the area. They also created family oriented store for family to hang out on the weekend.
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Finaglepaper - Finagle A Bagel Finagle A Bagels marketing...

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