Brand+Management+Project+on+Bank+Alflah

Brand+Management+Project+on+Bank+Alflah - Brand Management...

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Brand Management Submitted to: Mr.Jawad Saleem Dept of Management Sciences. r Submitted by: Abdul Rahman Sajid 002 Azhar Naveed 014 M.Jamil Bhatti 062 M.Rehan Sarwar 068 Rashid Sattar 122 Sami ullah 022 (MBE) r r r COMSATS Institute of Information Technology, Jinnah Campus, LAHORE.
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In THE NAME OF ALLAH, THE BENEFICENT, THE MERCIFUL r r r r r r r r r r r r r
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DEDICATED TO OUR PARENTS WHO ALWAYS LOVE US & all those who have a soft corner for US in their hearts r r r
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Acknowledgement All gratitude and thanks to almighty ALLAH the gracious, the most merciful and beneficent who gave us courage to undertake and complete this task. We are very much obliged to our ever caring and loving parents whose prayers have enabled to reach this stage. We are grateful to almighty ALLAH who made me able to complete the work presented in this project. It is due to HIS unending mercy that this work moved towards success. We are highly indebted to our course instructor Mr. Jawad Saleem for providing us an opportunity to analyze the brand like “ Bank Al-Falah" which is vital ingredient of MBA program. We are very great full to our teacher Mr. Jawad Saleem for providing us guideline for the completion of this project. We feel great pride and pleasure on the accomplishment of this project. l l l l l
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Preface Banking sector owes a pivotal importance in the econoour of any country through its vibrant functions. This is the deep seated motivator that geared up me to join any bank for internship. Moreover, the practice and familiarity learned during this tenure would also attest very helpful and alleviating in the awaiting proficient life. Bank Al-Falah posses an imperative importance in the banking sector of Pakistan. It always remains the center of hustles in business activities. It always endows with great covenant of rally round in terms of funds and services at all epochs of its dynamism. We made industrious efforts to converse them comprehensively in this project. Particularly, we have remunerated more accents on study of distinguishing features and services of Bank Al-Falah Limited. We have made maximum venture to elaborate this project with the material read, listened and observed. We have strong belief that this project will guide and ease the readers to understand the operations of banking system and more prominently have good knowledge about Bank Al-Falah Limited, one of the most trusty and leading banks in Pakistan. Dear readers, we hope that you will appreciate our project and sense that reading our project is not like to waste the time in any respect. l l l l l l
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Table of Contents No. Title Head Page # 01 Board of Directors 01 02 Management 02 03 History of Bank Alfalah 03 04 Title of Bank Al-Falah 03 05 Logo of Bank Al-Falah 03 06 Vision of Bank Al-Falah 04 07 Mission of Bank Al-Falah 04 08 Bank Alfalah Branch Network 05 09 SWOT Analysis 06 10 Segmentation, Targeting, Positioning 16 10.1 Segmentation 16 10.2 Targeting 16 10.3 Positioning 17 11.0 POP’s and POD’s 18
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11.1
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This note was uploaded on 06/09/2010 for the course MKTG mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

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Brand+Management+Project+on+Bank+Alflah - Brand Management...

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