{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

2-HAIRCARE+INDUSTRY+PROJECT - FINAL SCRIPT Hair care...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
FINAL SCRIPT Hair care industry The hair care industry includes colour dyes, oils shampoos, conditioners Market Information The hair color market in India is worth 400 to450 crore and is growing at an increasing rate of about 24 to 25% yearly The annual production is estimated to be about 400 tones Market Share The approximate market share of the top players are as follows. Godrej is the market leader of the hair colour industry with approximately 45% (which consists of their hair dye, powdered colour and their hair colour Godrej Coloursoft) Loreal has a market share of 25% ( it does not compare with godrej as they want to increase their profit margins over the next few years) Revlon has a market share of about 12% Wella has 8% and others..(maybeline, bigen, blackrse, schawoarzkop) Our Surevy We only surveyed people who coloured there hair..Our sample size was 74 people The majority of people we interviewed are from the niche market Why did you colour your hair? We did a survey of only women. From the survey we conducted we found that all the younger women coloured their hair for fashion or change and most of the older women coloured their hair to cover their grey hair. Are you brand loyal? There is high brand loyalty in this industry. Are you willing to try a new product? The younger people are more willing to try new products while some of the older women are more hesitant but will still try a new product if they are confident it is of a better quality Do you colour your hair at home or parlour?
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern