4-BRITANNIA+INDUSTRIES+LTD+PROJECT - BRITANNIA INDUSTRIES...

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BRITANNIA INDUSTRIES LTD. SUBMITTED BY AMIT SASMAL ANAND MANDAL
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CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits, but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper." The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. SECTOR SYNOPSIS: The Britannia industry had started in Kolkata in 1892 with Rs.295 In 1939 (in the time of 2 nd world war) the sales raise exponentially toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach 1.36 corer. In 1978 public issue Indian share holding crossed 60%. In 1983 sales crossed Rs.100 crores . In 1994 volumes crossed 1 lakh tons of biscuits. In 2004 company has crossed the sale of volume 3 lakh ton biscuit. It achieved 40% of market share in the global market. so it has known as a market leader in the file of global market. In the industry the other
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Players like PARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD] have a great impact in the market. But Britannia has possessed the 2 nd position in the world market. Parle-G has achieved 1 st position in the market with 69% market share in glucose biscuit and Britannia has only 24% market share. Because parle –g biscuit is one of the oldest company in glucose biscuit and Britannia had come in this field in 1997. MAJOR INDUSTRIY CONTRIBUTORS Britannia’s competitors are Parle product ltd ,Priya Though Britannia is the oldest company in the Indian market but the company is facing tuff competition. gold Sunfeast , and Anmol and also have some local companies Britannia’s biggest competitor is parle company and also have some other world wide company as Bakeman’s 10%,smithkline 08%, Nutrie 04%,Kwality 04% Other’s 4% , but Parle has 30% of market share and the Britannia has 40% market share Parle is biggest threats for Britannia.
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Britannia 40% Parle 30% Bakeman's 10% Kwality 4% Nutrine 4% SmithKline Consumer 8% Others 4% Britannia is the market leader in value terms; however, Parle has higher share in terms of volume
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PROFILE The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today.
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This note was uploaded on 06/09/2010 for the course MARKETING mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

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4-BRITANNIA+INDUSTRIES+LTD+PROJECT - BRITANNIA INDUSTRIES...

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