17-INFOSYSTEM+PROJECT+REPORT - CORPORATESELLING FEEDBACK...

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“CORPORATE SELLING  FEEDBACK”  FOR  Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: Rahul Kumar Singh MBA (core), Marketing Roll No: 121 Research Guide: Ms. HAPREET SINGH Department of Business Management
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Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai December 2008 2
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“CORPORATE SELLING  FEEDBACK”  FOR  Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: Rahul Kumar Singh MBA (core), Marketing Roll No: 121 Research Guide: Ms. HAPREET SINGH Department of Business Management 3
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Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai December 2008 4
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DECLARATION I hereby declare that the dissertation “ Corporate Selling and Feedback for HCL” Submitted for the MBA Degree at Padmashree Dr. D.Y. Patil University’s Department of Business Management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: Navi Mumbai Date: (Rahul Kumar Singh) 5
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Certificate from the Company 6
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“Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.” Industrial training is an integral part of any Master of Business Administration program and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Infosystems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. Satish Kaushik, Front Line Divison, HCL Infosystems Ltd ., Noida and very grateful to Prof. Mangesh Patil , Faculty Department of Business Management, Padamshree Dr. D.Y.Patil University, Belapur for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects. Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has given me valuable information in the part of my project. RAHUL KUMAR SINGH MBA (Core, Marketing) ROLL NO. 070121 TABLE OF CONTENTS Title Pg. No. EXECUTIVE SUMMARY 7 LITERATURE REVIEW 8 COMPANY PRIFILE 9 SCOPE OF THE STUDY 10 7
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OBJECTIVE OF THE STUDY 11 RESEARCH METHODOLOGY 12 DATA ANALYSIS & GRAPHICAL INTERPRETATION 14 MAJOR PLAYERS IN THE MARKET 28 COMPETATORS OF HCL 29 ROLE OF ADVERTISMENT 35 MARKETING STRATEGIES 36 FUTURE SCOPE 37 MANAGEMENT HIERARCHY 38 KEY PARTNERSHIP 39 MARKET SHARE 40
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17-INFOSYSTEM+PROJECT+REPORT - CORPORATESELLING FEEDBACK...

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