18-NEW+PRODUCT+LAUNCH - Contents: CompanyProfile. Mission...

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Contents: Company Profile………………………………………………………. . Mission…………………………………………………………… Vision……………………………………………………………. Objectives…………………………………………………………. . Products…………………………………………………………… Box: About Chyawanprash……………………………………………. . Environments……………………………………………………………. Demographics……………………………………………………. . Economic…………………………………………………………. . Cultural…………………………………………………………… Political…………………………………………………………… Legal………………………………………………………………. Health Canada…………………………………………………………….   (Causes of Death, Diabetes, Eating habits of Children)…………………… Marketing mix…………………………………………………………… Product mix………………………………………………………. . Promotion mix……………………………………………………. . Box: Perception of Ayurveda…………………………………… Place mix…………………………………………………………. . Price………………………………………………………………… Competitors………………………………………………………………. Conclusion………………………………………………………………… Bibligraphy………………………………………………………………. .
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Company profile:     YuvAnaH   is   an   Indian   company   which   manufactures  Chyawanprash. It was established in 2004. It is positioned as a company which  manufactures  exclusively  Chyawanprash.  It  is   known to  have   provided good  quality Chyawanprash for all age groups, across social boundaries. It has received  various   certificates   over   the   years   which   include   Certificate   of   Good  Manufacturing   Practices   to   manufacture   Ayurveda,   HACCP   and   GMP  YuvAnaH is ISO 9002 certified. Vision:     Focus on growing their core brands across categories, reaching out to new geographies, within and outside India. Mission
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This note was uploaded on 06/09/2010 for the course MARKETING mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

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18-NEW+PRODUCT+LAUNCH - Contents: CompanyProfile. Mission...

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