17671019-Fruit-Juice - from the bottle. Size of bottles It...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
FEEL THE DIFFERENCE
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Market demand (In concern of soft drink) Coca cola Pepsi Thums up Pepsi Maaza Slice Sprite 7 up Fanta Mirinda Limca Dew Major market taker
Background image of page 2
MARKET CONDITION 40% 18% 42% Pepsi & its product Others Coca-cola & its product :Diagram showing mkt share Resources – google.com Mr. Sudhir Chandra
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Why people will choose our product It will become a substitute of orange flavored soft drinks of Coca-cola & Pepsi because they are using them since a long time & are ready to change the taste. Craze for soft drinks in youth of 10 – 25 yrs age. It will be fruit juice type without any harmful chemicals.
Background image of page 4
FEATURES :- It is the product associated with orange juice. It will be also in lemon flavor Pulpy Orange with the presence of real "Orange Pulp " offers an unmatched consumer experience. To feel the refreshing difference and also the presence of real orange pulp, it is best to first "CHILL" , "SHAKE" "CHILL" , "SHAKE" and only then "DRINK" "DRINK"
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: from the bottle. Size of bottles It will be available in four pet size packs :- 200 ml, 300 ml, 500 ml, one litre pack. Location :- Plant will be established in BEAWAR, Ajmer, Rajasthan due to easy availability of land, good transport facility & lower cost. Head quarter will be in Mumbai (Economic capital of India) Promotion strategies This product will be launched in all metropolitan cities like New Delhi, Mumbai, Kolkata, Chennai, Bangalore etc as well as in small towns like Patna, Lucknow, Chandigarh etc. Product will be launched in shoping malls & also to small shopkeepers. Advertisement :-Product will be advertised through :- Telemedia Print media Internet Banners Attractive schemes Source of finance :-Total budget for this product is about 5 crores.Although toatl budget for launching this product is under process but some %age of total capital can be availed Through bank loan Credit from market By :-...
View Full Document

Page1 / 12

17671019-Fruit-Juice - from the bottle. Size of bottles It...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online