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17671019-Fruit-Juice - from the bottle Size of bottles It...

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FEEL THE DIFFERENCE
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Market demand (In concern of soft drink) Coca cola Pepsi Thums up Pepsi Maaza Slice Sprite 7 up Fanta Mirinda Limca Dew Major market taker
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MARKET CONDITION 40% 18% 42% Pepsi & its product Others Coca-cola & its product :Diagram showing mkt share Resources – google.com Mr. Sudhir Chandra
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Why people will choose our product It will become a substitute of orangeflavored soft drinks of Coca-cola & Pepsi becausethey areusing them since a long time & are ready to change the taste. It will easy to buy for rich class as well as middle& lower class. Craze for soft drinks in youth of 10 – 25 yrs age. It will be fruit juice type without any harmful chemicals.
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FEATURES :- It is theproduct associated with orangejuice. It will bealso in lemon flavor Pulpy Orangewith thepresenceof real "OrangePulp " offers an unmatched consumer experience. To feel therefreshing differenceand also thepresenceof real orange pulp, it is best to first "CHILL" , "SHAKE" "CHILL" , "SHAKE" and only then "DRINK" "DRINK"
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Unformatted text preview: from the bottle. Size of bottles It will be available in four pet size packs :- 200 ml, 300 ml, 500 ml, one litre pack. Location :- Plant will be established in BEAWAR, Ajmer, Rajasthan due to easy availability of land, good transport facility & lower cost. Head quarter will be in Mumbai (Economic capital of India) Promotion strategies This product will be launched in all metropolitan cities like New Delhi, Mumbai, Kolkata, Chennai, Bangalore etc as well as in small towns like Patna, Lucknow, Chandigarh etc. Product will be launched in shoping malls & also to small shopkeepers. Advertisement :-Product will be advertised through :- Telemedia Print media Internet Banners Attractive schemes Source of finance :-Total budget for this product is about 5 crores.Although toatl budget for launching this product is under process but some %age of total capital can be availed Through bank loan Credit from market By :-...
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