19133145-GOURMET-Bakers-Lahore-Project - TheBattleBegins...

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The Battle Begins
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Submitted to:- Prof. Amir Iftikhar Submitted by:- Pro Gourmet Umar Rehman (2061166) Tayyab Kazmi (2072007) Competitors Umar Shahid (2072031) Imran Azhar (2072101) M. Kamran (2081037) Program:- MBA Date of Submission:- April 24, 2008 2
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National College of Business Administration 3
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ACKNOWLEDGEMENT Our foremost thanks are due to Almighty Allah for making us enable to  complete this project in the due course of time. Then we would like to pay  gratitude to our course facilitator Mr. Amir Iftikhar for solving our issues and  clarifying our concepts. He really has been of great assist. We owe a great  deal to our families and class fellows for their constant support and  encouragement. 4
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EXECUTIVE SUMMARY We started preparing report by first focusing on the current situation of  satisfaction and product development. Then the report proceeds to the future  includes Marketing Strategy, Marketing Mix and Target Markets.  Then we discussed about our competitors where they stand in the market  given at the end of the report. 5
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Table of Contents PRO GOURMET Page No# 8 Target Market 9 Market share capture 10 Marketing strategies 11 BCG Matrix 12 Porter’s Competitive model 13 Product life cycle 14 Key success factors 15 6
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16 4 P’s 17 Differentiations 21 Competitive Advantage 24 Business Growth 25 Sources of Information 26 COMPETITORS Page no# 28 Target Market 28 4 P’s 29 Product life cycle 30 31 Business Growth 31 NIRALA SWEETS Vision 32 Core values 32 7
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4 P’s 33 Competitive Advantage 36  Porter’s competitive model 37 38 39 40 Challenges of new product development 42 8
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PRO GOURMET Mission statement: - “Providing best quality products with suitable price” 9
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We are committed to customer satisfaction through offering high quality  food with exceptional service and good value. We   take   great   pride   in   serving   each   other,   our   customers   and   our  communities. We seek continuous improvement in all that we do.  Collaborators:-  run their business. When gourmet Bakers starts their business in 1987 they  sold franchises but with the passage of time when there is a growth in a 
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This note was uploaded on 06/09/2010 for the course MARKETING mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

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19133145-GOURMET-Bakers-Lahore-Project - TheBattleBegins...

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