24256295-Marketing-Plan - P iaSha Marketing Plan of P iaSha...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
PiaSha Marketing Plan of PiaSha Coconut Juice 1.0 Report Background Marketing of any product is an art. In this current world marketing is stands with a very important role for lunching a new product. Marketing a product is becoming very difficult and definitely so tuft. Because in launching a product, first of all the main problem is the competitors of that particular product. If the functions of marketing are right than the product can be marketed successfully. In the current world 85% of new product failed to build its image. Because definitely there is some mistakes happened in the marketing process. So it is so difficult to identify the fault of launching a new product. If any company wants to survive, it has to differentiate with its product. If anybody failed to create any different with their product, that product will go in the dust box. The product should have value than it is easy to create the position in the customer mind. Because when the customer and the product understand their relation the equity can built automatically. 1.1 Proposed Product I have selected a new juice as the new product line of Partex Beverage. The product is coconut juice. This drink is totally new for the customer or for the people in our country and even in various countries in the world. In the market we have many drinks like, Coca Cola , Pepsi, and Virgin cola, URO cola and so one. But coconut juice is a drink, which is produce and marketed in our country for the first time. I am trying to differentiate this product with the other and coconut juice is the most new concept for the customer. The drinks, which are available in the market is not the natural think. It is a hypothetical feeling as that food. The mango juice, which is available in the market, is 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PiaSha just only the flavor. There is no relation with the juice and the real mango. So I create my product as different as other. In my product I have a driver value which is the originality of the coconut. Customer can get the original test and the flavor of the coconut . PiaSha is a drink where customer can feel the originality and feel the nature. PiaSha   can build the value proposition. 1.2 Category of the Product Product type: Name … Logo     Color           Slogan   2
Background image of page 2
PiaSha Package        Market Information: Industry Size : 8 cores  Target Group : Rural people, middle class,  student young people Buyer Consideration : New product, Price, Brand name Industry Information: Competitors: Sezan, Acme, Starship,        Arong, Pran. Goal : We want to achieve 40% market share. Strategy : Competitive price.  2.0 Company Background 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PiaSha In 1994, Mr. M. A. Hashem, Chairman of Partex Group visited an International Trade Exhibition in the US, where he happened to meet the executives of Royal Crown Cola Co. International. From then on he started conceptualizing the idea of “RC” beverage brand in Bangladesh. With international brand name recognition and quality he
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/09/2010 for the course MARKETING mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

Page1 / 18

24256295-Marketing-Plan - P iaSha Marketing Plan of P iaSha...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online