AQUAFINA - PROJECT OF MARKETING PROF HASHIM SULTAN PRESENTED TO PRESENTED BY INNOVATORS L1s06mbam2120 L1s06mbam2096 L1s06mbam2109 L1s06mbam2102

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PROJECT OF MARKETING PRESENTED TO: PROF. HASHIM SULTAN PRESENTED BY: INNOVATORS Qurra-tul-ain L1s06mbam2120 Alvira Muqadas L1s06mbam2096 Sobia Nazeer L1s06mbam2109 Muhammad Ali L1s06mbam2102 Iqbal Rasheed L1s06mbam2177 M. Shoaib Sajid L1s06mbam2101 Submission Date:- 29/03/06
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D E D I C A T I O N “THIS REPORT IS DEDICATED TO ALL BUSINESS STUDENTS” We like to dedicate this report to all business students who want to become great business professionals and want to be on the height of the “business World “. We hope that they would be satisfied from our task and that would help them in their future life. We at this point shall not forget the fruitful efforts of our teacher Prof. HASHIM SULTAN without whom we would have been unable to accomplish this.
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              ACKNOWLEDGEMENT We are very thankful to Allah Almighty who has given us the power and ability to think and judge the maters and then to make use of the blessed abilities. Our most respectable teacher Prof. HASHIM SULTAN is the only source who directed us to apply our abilities in the required direction.
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TABLE OF CONTENTS NO. CONTENTS PAGE # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 35 36 37
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AQUAFINA
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Executive summary First of all we went to the company and gathered the information from their and then we started analyzing about the current situation of aquafina. During this process of analyzing the product we came across some problems and some advantages prevailing in the company. As aquafina is newly launched in Pakistan so its history is not too long. Aquafina has taken huge step to by entering in the market where a strong competitor in mineral water was holding the market. We are doing this project because we are interested in studying the new entrants of the market and their current problems. Our project of aquafina covers the following marketing areas Mission and vision statement of the company Marketing Environment Consumer Evaluation Competitor Analysis Marketing Objectives Marketing Mix After this survey we came to that the company is doing cost based pricing and the motive of the company is to attain the maximum share. They are introducing competitive prices with high quality. They are doing cost based pricing. The company wants to hold the market through heavy distribution.
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AQUAFINA
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Aquafina is purified non preserved water. It has a PH scale of 7 which is standard taste of water being used in Pakistan. It has 9000 9002 14000 certified. HISTORY OF AQUAFINA AquaFina is a product of PepsiCo. It was launched in America in 1988. It is the top bottled water in America. After doing a good business in the other countries of the world it has recently been launched in Pakistan. That is why its history is too shirt. LAUNCHING IN PAKISTAN
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This note was uploaded on 06/09/2010 for the course MARKETING mkt-505 taught by Professor Asadawan during the Spring '10 term at University of Management and Technology.

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AQUAFINA - PROJECT OF MARKETING PROF HASHIM SULTAN PRESENTED TO PRESENTED BY INNOVATORS L1s06mbam2120 L1s06mbam2096 L1s06mbam2109 L1s06mbam2102

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