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Chapter 7 - The elements of persuasion • The...

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Social Psychology Social Psychology Persuasion Persuasion (Chapter Seven, Myers) (Chapter Seven, Myers)
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Two routes to persuasion Central route persuasion Peripheral route persuasion 2 of 16
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What breeds obedience? Emotional distance of the victim Closeness and legitimacy of the authority Institutional authority The liberating effects of group influence 3 of 16
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The elements of persuasion The communicator Credibility Attractiveness The message content Reason versus emotion Discrepancy One-sided versus two-sided appeals Primacy versus recency 4 of 16
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Unformatted text preview: The elements of persuasion • The communication channel – Active experience or passive communication – Personal versus media influence • The audience – How old are they? – What are they thinking? 5 of 16 Case studies in persuasion: Cult indoctrination • Attitudes follow behavior • Persuasive elements – The communicator – The message – The audience • Group Effects 6 of 16 Resisting persuasion: Attitude inoculation 7 of 16 9 of 16 10 of 16 11 of 16 12 of 16 13 of 16 14 of 16 15 of 16 16 of 16...
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