3 Hl 350 Jan 26 Lecture Slides

3 Hl 350 Jan 26 Lecture Slides - Chapter 5 HP350 Spring...

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1 Chapter 5 HP350 Spring 2010
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Remember to turn off cell phones
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3 Self-Report Measures Self-Report Measures Self-report measures - -Eg., beliefs, attitudes, opinions, personality. Include standardized measures, such as CES-D, which are developed and scored according to certain rules. Self-report measures are perhaps the most common data collection instruments in behavioral science research.
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4 Overview of Self-Report Measures Overview of Self-Report Measures Open-Ended vs. Closed-Ended Qs Rating Scales Numerical Measurement Rating Errors Pilot testing Interviews vs. questionnaires Other measures
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5 Open-ended vs. Closed-ended Questions Open-ended vs. Closed-ended Questions Open-ended questions - (e.g., “Tell me about the first time you misused Ritalin?”) Closed questions - (e.g., “How would you describe the first time you used Ritalin” (positive, negative, neither positive or negative?))
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6 Open-ended Questions Open-ended Questions Advantages and Disadvantages:
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7 Closed-ended Questions Closed-ended Questions Advantages and Disadvantages:
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8 Closed-Ended Questions: Rating Scales Closed-Ended Questions: Rating Scales The most common closed-ended measuring approach is using a rating scale rating scale . Three commonly used rating scales formats are: numerical numerical , , forced-choice forced-choice , and , and graphic graphic . .
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9 Numerical Scale: Likert Type Numerical Scale: Likert Type Numerical scale Numerical scale is a rating scale that corresponds with a sequence of number defined by the researcher. President Obama has a good plan to lead the country out of the current recession: Coding Strongly agree _______ = 5 Agree _______ = 4 Undecided _______ = 3 Disagree _______ = 2 Strongly disagree ________ = 1
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10 Numerical Scale Numerical Scale Other coding options: Coding: Strongly agree _______ = 2 Agree _______ = 1 Undecided _______ = 0 Disagree _______ = -1 Strongly disagree ________ = -2
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11 Forced-Choice Scale Forced-choice scale is a type of numerical scale that forces subjects into making a definite statement. President Obama has a good plan to lead the country out of the current recession: Agree _______ Disagree _______
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12 Graphic Scale: Semantic Differential Graphic Scale: Semantic Differential Graphic scale refers to the scale that uses straight line to mark responses. For example, the response to the previous item can be in bipolar bipolar format: Agree _________________ Disagree or in segmented segmented format Agree ___:___:___:___:___ Disagree
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Semantic Differentials Semantic Differentials Semantic differentials use segmented graphic scale to measure the connotative (subjective) meaning of things in everyday life. Measured by bipolar (means the two ends of
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3 Hl 350 Jan 26 Lecture Slides - Chapter 5 HP350 Spring...

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