Unit 3 assignment - purchased Levels of involvement make a...

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Consumer Union: Consumers' Need for Accurate Information Tosha Collins Term M219 The Consumer Reports' uses the five steps in the consumer buying decision process. Those would be problem recognition, information research, evaluation of alternatives, purchase, and post purchase evaluation. They start off with Problem recognition by letting the consumer know the possible flaws in the product. Information research includes all of their test findings. Evaluation of alternatives gives the consumer a choice of products that fall in the same range, but with slight differences. Purchases are made after consumers choose a product that falls into the criteria that they are happy with based on the information given. The post purchase evaluation is the process where the consumer is either happy or disappointed with their purchase and they send out a questionnaire annually to obtain information about products that people have
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Unformatted text preview: purchased. Levels of involvement make a huge difference in a buyers decision process. Depending on how badly the product is wanted or the type of product that is needed at the time. If there is a big sale on tv's for Christmas, then the need and want to have one at a decent price for the best value is is considered to be a high level of involvement. The Consumer Union and Consumer Reports help customers with value motivation by challenging their brand loyalty. Some brands may make some products great and others not so great. The reports customize the product to the user. Some need something simple and others want something that has everything even though they don't know how to use it. References Pride, W., Ferrell, O.C. (2007). Foundations of Marketing: Revised Second Edition. Boston: Houghton Mifflin. Consumers Union Video...
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This note was uploaded on 06/10/2010 for the course MT219 MT219-09AU taught by Professor Shelton during the Spring '09 term at Kaplan University.

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Unit 3 assignment - purchased Levels of involvement make a...

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