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Unformatted text preview: purchased. Levels of involvement make a huge difference in a buyers decision process. Depending on how badly the product is wanted or the type of product that is needed at the time. If there is a big sale on tv's for Christmas, then the need and want to have one at a decent price for the best value is is considered to be a high level of involvement. The Consumer Union and Consumer Reports help customers with value motivation by challenging their brand loyalty. Some brands may make some products great and others not so great. The reports customize the product to the user. Some need something simple and others want something that has everything even though they don't know how to use it. References Pride, W., Ferrell, O.C. (2007). Foundations of Marketing: Revised Second Edition. Boston: Houghton Mifflin. Consumers Union Video...
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- Spring '09