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Unformatted text preview: difference. Williamson and Zeng (2009) suggest selling cutting edge technology at mass market prices (Williamson & Zeng, 2009, pd. 70). However, Dolan (1995) differs by suggesting to monitor and understand what your target market values before you decide what pricing plan to use on your brand. Dolan (1995) also suggests that customers will purchase the items if the price equals the value of the product. Both articles give good advice as to how to keep customers. References: Dolan, R. J. (1995). How do you know when the price is right? Harvard Business Review, 73(5). Retrieved from the Business Source Premier on October 10, 2009. Williamson, Peter J.; Ming Zeng (2009) Value-for-Money Strategies for Recessionary Times. Harvard Business Review, 87(3),66-74. Retrieved from the Business Source Premier on October 10, 2009....
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