MG665-2009 Lesson 3 Assn1

MG665-2009 Lesson 3 Assn1 - 16 Jan 2009 Lesson 3, Assn 1...

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16 Jan 2009 Lesson 3, Assn 1 Case Analysis for “Weymouth Steel Corporation” Should the good news and bad news be sent in the same message? Should the good news and bad news be sent at the same time? Who should be the source of this news? Why is Weymouth communicating this differently than it has in the past? If both good and bad news are put in the same message then the bad news will likely outweigh or mute the good; instead, separate messages should be considered as there is no way to spin massive layoffs. The goal here should be crisis control and limiting damage to daily operations. Weymouth should focus on what avenues will be available for those who will be affected and detail why the decision must be made. The setting and source of the bad news should be a group meeting with the CEO, or, if this is impossible, a video message and letter to those affected detailing their severance packages. A sense of community and inevitability must be stressed. This is the steel industry; it is cyclical and increasingly competitive in
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This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.

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MG665-2009 Lesson 3 Assn1 - 16 Jan 2009 Lesson 3, Assn 1...

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