MG665-2009 Lesson 3 Assn2

MG665-2009 Lesson 3 Assn2 - 16 Jan 2009 Lesson 3, Assn 2...

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16 Jan 2009 Lesson 3, Assn 2 Case Exercise for “Weymouth Steel Corporation” Cover memo to Harrison : Avoiding a Crisis Our primary goal in communicating the mandatory layoffs is minimizing the risk of a full-blown crisis, which could result in internal effects (reduced productivity, personnel conflicts) and external effects (negative publicity to our shareholders and customers). In maintaining the company’s image of an ethical participant in the community and lives of our employees, we must speak candidly about competitive pressures and industry cycles that have resulted in layoffs. We should delay any good news about increased salaries and benefits until after the bad news has been digested; this will prevent resentment and finger-pointing in the coming weeks as layoffs ensue. Once layoffs have finished, this good news will improve the morale and company image for the near future. Bad News First, Good News Second The reason that our “good news” was not included in my attached memo is due to the overwhelmingly negative power of the bad news. Slight increases in salary and benefits only muddy the cost reasons for why we are downsizing in the first place.
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MG665-2009 Lesson 3 Assn2 - 16 Jan 2009 Lesson 3, Assn 2...

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