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Unformatted text preview: 19 Jan 2009 Lesson 4, Assn 1 Case Analysis for “Cuttyhunk Bank” 1. How do you evaluate the message Wilson gave Brock? Brock’s memo? The April 25 letter? Wilson’s April 25 th letter to members was highly uninformative and lacked a logical argument. He doubly states that members have no obligation to join the meeting, and yet he omits the real consequences of the meeting. From the long length and the lack of content, Wilson’s letter seems to want to be boring and uninformative. As a skeptic, I would look at this letter and immediately expect that Wilson is purposefully hiding something by insisting that I do not go to this meeting. After Wilson’s letter caused confusion and anger among customers/members who did not understand what it meant, he then tells Brock to downplay the importance of the meeting by claiming that everything was already brought up in the letter. His intention was not to inform or persuade the members, but to keep them ignorant of the changes—even though the changes are actually beneficial to all parties...
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This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.
- Spring '10