MG665-2009 Lesson 4 Assn4

MG665-2009 Lesson 4 Assn4 - 19 Jan 2009 Lesson 4, Assn 4...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
19 Jan 2009 Lesson 4, Assn 4 Case Exercise for “McGregor's Ltd. Department Store 1. You are James McGregor of McGregor's Ltd. Department Store. Write a memo to your executives and buyers, informing them of the new discount policy and explaining it in such a way as to gain their understanding and support. Assume that this is the first formal announcement of the policy to this group, but that you have sounded out some key people beforehand. Include a cover memo summarizing your overall approach to this communication situation and, in particular, explaining your persuasive strategies. Of McGregor’s several purposes, which did you adopt as primary? How did your view of the situation and the audience influence your choice of arguments and structure? For example, which of McGregor’s arguments will work best with this audience? Why? Which structure did you choose; a one-sided or a two-sided discussion? Why? If two-sided (comparing the old and new plans), did you chose a divided or an alternating pattern? Why? Overall, did you use an
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.

Page1 / 2

MG665-2009 Lesson 4 Assn4 - 19 Jan 2009 Lesson 4, Assn 4...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online