MG665-2009 Lesson 5 Assn1

MG665-2009 Lesson 5 Assn1 - 22 Jan 2009 Lesson 5, Assn 1...

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22 Jan 2009 Lesson 5, Assn 1 Case Exercise for “The Timken Company Answer the following questions concerning the case "The Timken Company." Your response should be both thorough and succinct; be sure to use correct spelling and grammar. 1. What key messages does The Timken Company need to send to its workforce? 2. Does the Timken Company need to change its management or its communication practices in order to achieve its goal? 3. Once you’ve developed a plan of action and a strategy to communicate it, what will sell it to top management? 4. What media mix should you use to convey your messages? The Timken Company must determine the right media to inform its workforce of pending pay cuts and layoffs. Burt Jones, the director of employee relations, must draft a communications policy to be approved by management that will appease the majority of employees. In drafting this policy, he must balance the perceived benefits to employees with management’s conservative approach to limiting employee communication; he must
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This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.

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MG665-2009 Lesson 5 Assn1 - 22 Jan 2009 Lesson 5, Assn 1...

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