MG665-2009 Lesson 5 Assn3

MG665-2009 Lesson 5 Assn3 - 23 Jan 2009 Lesson 5, Assn 3...

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23 Jan 2009 Lesson 5, Assn 3 Case Exercise for “Vanrex, Inc. Answer the following questions concerning the case "Vanrex, Inc." Your response should be both thorough and succinct; be sure to use correct spelling and grammar. 1. What is the problem at the Vanrex plant? Is it just a problem of perception or of the residents’ desire for zero emissions? Are there real problems with the control of stack emissions and fugitive dust? 2. What steps have been taken to reduce emissions at the plant? 3. What common features of technical language are exhibited by Rubin’s report? Cite some specific examples. 4. What differences do you note between Rubin’s style and tone and those of Evan Lynn, the reporter for the Hayestown Clarion ? Which style is likely to have greater impact on the general public? 5. Has Rubin been presenting the company’s position and actions to the public effectively? Why or why not? How might a change in style or tone help him improve his communication? 6. What steps might Vanrex take to improve its image and community relations in Hayestown? What groups would be
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This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.

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