MG665-2009 Lesson 9 Assn3

MG665-2009 Lesson 9 Assn3 - 27 Jan 2009 Lesson 9, Assn 3...

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27 Jan 2009 Lesson 9, Assn 3 Case Exercise for “ Nutrasweet” 1. Is it ethical to sell the same product to different customers at different prices? Explain. Yes of course, as different products have different needs and uses for NutraSweet. A bottle of soda with NutraSweet requires a different mix of other ingredients to make it taste good and last longer versus an ice cream cone. Different customers will see NutraSweet as bringing a different value to their product. We are not only selling a sweetener, we are also selling the right to use our name. 2. If the product has no value, is it worth taking any risk? The product does have value. Millions of people find that they have to cut calories out of their diet and must suffer through eating bland, unsweetened food. In comes NutraSweet, which says, “you can have that cookie”, or “you can drink that soda”, and you won’t have to worry about breaking your diet! It is quite liberating isn’t it? 3. Isn’t it the company’s responsibility to pull the product from the market until objective tests can be
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This note was uploaded on 06/14/2010 for the course MG RS1 taught by Professor Lichtenstein during the Spring '10 term at Antelope Valley College.

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MG665-2009 Lesson 9 Assn3 - 27 Jan 2009 Lesson 9, Assn 3...

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