MG665-2009 Lesson 10 Assn1

MG665-2009 Lesson 10 Assn1 - 27 Jan 2010 Lesson 10 Assn 1...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
27 Jan 2010 Lesson 10, Assn 1 Case Exercise for “ Reed-Watkins Pharmaceuticals” 1. Evaluate Kirk’s letter of 5 March 2000. What message does it send? How well has he considered the different segments of his audience? What expectations did he raise? Kirk’s message listed three points, with the most important point coming last. Putting myself in the situation as an employee at Reed, I thought the letter was weak and unpersuasive. It started with an external attitude (of focusing on the diversity of our costumers), then moved closer inward (responsibility and accountability should be shared among all levels in our team), and finally hit the target (we must value diversity and be respectful of others). He concluded with the weak “please feel free” phrase. Overall, he did raise some expectation of continuing to systematize diversity in the culture in the future but he didn’t offer concrete examples. 2. What message did Kirk’s lack of communication about diversity after March 2000 send to his various audiences? How should he address the issue of follow-up if he wishes to make up for lost time?
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern