color 2008

color 2008 - 11/9/2009 1 Why is color important? Color...

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Unformatted text preview: 11/9/2009 1 Why is color important? Color tells consumers: Flavor identity Flavor strength Flavor strength Product quality CCulver; Hui What flavor is it? CCulver People see color differently Consumers interpret color differently based on: Age Age Gender Cultural values Local preferences and experiences CCulver Definitions Color: a visually perceived property of a material Color: a visually perceived property of a material Colorant: a substance that produces color in a material Colorant: a substance that produces color in a material Dye, pigment: a colored chemical compound Dye, pigment: a colored chemical compound Lake: a water soluble colorant precipitated on a calcium Lake: a water soluble colorant precipitated on a calcium Lake: a water soluble colorant precipitated on a calcium Lake: a water soluble colorant precipitated on a calcium or aluminum salt or aluminum salt Certified: synthetic colorants that must be analyzed and Certified: synthetic colorants that must be analyzed and certified by the US FDA before sale (FD&C Red 40) certified by the US FDA before sale (FD&C Red 40) Exempt: colorants usually derived from nature, or their Exempt: colorants usually derived from nature, or their synthetic equivalents, that are exempt from US synthetic equivalents, that are exempt from US certification (...
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color 2008 - 11/9/2009 1 Why is color important? Color...

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