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Ortega ch 10 - Chapter10: 1 ,sourcesoffuel a...

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Chapter 10: Writing the Business Plan 1. What has been called the entrepreneur’s road map because it lays out the direction, sources of fuel,  and competitive terrain for the growing business? a. Vision statement b. Industry analysis c. The strategy model d. The business plan ANS: D The business plan has been called the entrepreneur’s road map because it lays out the direction,  sources of fuel, and competitive terrain for the growing business. 2. Fred Smith founded this company in 1971 after doing a tour of duty as a U.S. marine in Vietnam.  Arguably one of the world’s most successful businesses, its 2003 sales topped $22 billion, and its  brand is one of the most recognized on the planet. Identify the company. 3. Prior to his military duty, Fred Smith was an undergraduate student at Yale, where he wrote a paper  that was to become the idea behind FedEx. What was his idea about? 4. What was the assignment given to Fred Smith during his undergraduate studies, the paper he wrote  which became the idea behind his company FedEx?
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