Week 3 - PowerPoint slides covering chapters 5 & 6

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Chapter 5 Demographic Dimensions of Global Consumer Markets
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Marketing Strategy Planning and Demographic Dimensions of Final Consumers (Exhibit 5-1)
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Final Consumers Organizational Consumers CH 5: Demographic Dimensions of Final Consumer Markets Marketing Strategy Planning and Demographic Dimensions of Final Consumers (Exhibit 5-1) CH 7: Buying Behavior of Business & Organizational Customers CH 6: Buying Behavior of Final Consumers
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Final Consumers CH 5: Demographic Dimensions of Final Consumer Markets Marketing Strategy Planning and Demographic Dimensions of Final Consumers (Exhibit 5-1) Global Consumer Markets •Population trends differences U.S. Consumer Market •Population trends •Spending patterns •Ethnic dimensions
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What are its relevant segmenting dimensions? How big is it? Where is it? 3 Main Questions Understanding Potential Markets
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Increasing Density Increasing Urbanization Other Population Trends
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(GNI) Gross Domestic Product (GDP) Income earned by foreigners in the nation GNI / Country’s Population Size = Per Capita Income No Money, No Market!
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Week 3 - PowerPoint slides covering chapters 5 & 6

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