Week 1 - PowerPoint slides covering chapters 1 & 2

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Chapter 1 Marketing’s Value to Consumers, Firms, and Society
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Marketing—What’s It All About? More than Selling and Advertising More than Selling and Advertising
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Things a Firm Should Do in Producing a Bike Predict Wants Estimate Demand Predict When Determine Where Estimate Price Decide Promotion Estimate Competition Provide Service Analyze Needs
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Creates Customer Satisfaction Creates Customer Satisfaction Marketing Makes sure right goods & services are produced Production vs. Marketing Production Making Goods Performing Services
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and Macro View Social process Matches supply with demand Micro View Set of activities Performed by individual organizations What Is Marketing?
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Marketing Profit and Nonprofit Focus of Your Text More than Persuasion Begins with Needs Doesn’t Go It Alone Key Characteristics Involves Exchanges Builds Relationships
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Key Characteristics Matches Producers and Consumers Emphasis on Whole System Every Economy Needs It Macro-Marketing
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Marketing Functions Buying Selling Transporting Storing Standardization Financing Risk Taking Market Information Universal Functions of Marketing
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Firms ISP's
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Week 1 - PowerPoint slides covering chapters 1 & 2

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