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Unformatted text preview: • Explain scrambled merchandising and the "wheel of retailing." • Generalize why the Internet is impacting both retailing and wholesaling. Readings : • Text: Read Chapters 11 and 13 • Lecture for week 6 Online Discussion Assignment: Read Express Multi Media, page 660, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Homework: Answer question # 7 at the end of chapter eleven and question # 17 at the end of chapter thirteen; the internet exercises on page 300 and page 350, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Activities Student Survey : It is very important that we hear from you concerning your suggestions for improving our course. Please complete the student survey this week....
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This note was uploaded on 06/15/2010 for the course MK 351DLB taught by Professor Joibascomb during the Spring '10 term at Park.
- Spring '10