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Overview (WK5) - • Summarize how product life cycles...

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Week 5:  Week 5 (Apr 12 - Apr 18)     Help         Overview, Objectives, and Weekly Activities Week 5 : Elements of Product Planning and Product Management Synopsis of the Topics for the Week: You will probably want to begin your research for report #2. If you have any questions or need assistance, please E-Mail or call me. Discussion topics in the Lecture Area include: product classes, branding, packaging, warranties, product life cycles, new product development, etc. Week 5: Weekly Objectives <After working through the instructional materials, activities, and assessments for this week, the student should be able to: Discuss the key differences between goods and services. Illustrate what branding is and how to use it in strategy planning.
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Unformatted text preview: • Summarize how product life cycles affect strategy planning. • Examine the new-product development process. Readings : • Text: Read Chapters 9 and 10 • Lecture for week 5 On-Line Discussion Assignment: Read MANU Soccer Academy, page 649, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Homework: Answer question # 6 at the end of chapter nine and question # 8 at the end of chapter ten, and the internet exercises on page 241 and page 265; and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Activities....
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  • Spring '10
  • JoiBascomb
  • Product life cycle management, new product development, product life cycles, Product Planning and Product Management

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