Overview (WK4)

Overview (WK4) - • Discuss the scientific approach to...

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Week 4:  Week 4 (Apr 5 - Apr 11)     Help         Overview, Objectives, and Weekly Activities Week 4: Business and Organizational Customers and Their Buying Behavior, and Improving Decisions with Marketing Information Synopsis of the Topics for the Week: Discussion topics in the Lecture Area include: buyer and communication models, buyer behavior of business and organizational customers, and scientific methods and marketing research. etc. Week 4: Weekly Objectives After working through the instructional materials, activities, and assessments for this week, the student should be able to: Summarize how business and organizational purchase decisions often involve multiple influences. Construct the basic e-commerce methods used in organizational buying.
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Unformatted text preview: • Discuss the scientific approach to marketing. • Identify the methods for collecting secondary and primary data. Readings : • Text: Read Chapters 7 and 8 • Lecture for week 4 Online Discussion Assignment: None for this week. Homework: Answer question # 5 at the end of chapter seven and question # 20 at the end of chapter eight; and the internet exercises on page 184 and page 216, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework Exam #1 : Check the Exam Folder under Week 4 for the exam. After completing it, please submit it to me via the Dropbox....
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This note was uploaded on 06/15/2010 for the course MK 351DLB taught by Professor Joibascomb during the Spring '10 term at Park.

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