Week 3: Week 3 (Mar 29 - Apr 4) Help Overview, Objectives, and Weekly Activities Week 3: Demographic Dimensions of Global Consumer Markets, and Final Consumers and Their Buying Behavior Synopsis of the Topics for the Week: Discussion topics in the Reading Folder include: demographic dimensions, population trends in the U.S., and the contribution of behavioral sciences to the understanding of consumer behavior. Week 3: Weekly Objectives After working through the instructional materials, activities, and assessments for this week, the student should be able to: • State population and income trends in global markets--and how they affect marketers. • Discuss how consumer spending is related to family life cycle and other demographic dimensions. • Explain how characteristics of the purchase situation influence consumer behavior. • Examine how psychological variables affect an individual's buying behavior. Readings
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