Overview (WK3)

Overview (WK3) - Week3:Week3(Mar29Apr4) Help Overview,...

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Week 3:  Week 3 (Mar 29 - Apr 4)     Help         Overview, Objectives, and Weekly Activities Week 3: Demographic Dimensions of Global Consumer Markets, and Final Consumers and Their Buying Behavior Synopsis of the Topics for the Week: Discussion topics in the Reading Folder include: demographic dimensions, population trends in the U.S., and the contribution of behavioral sciences to the understanding of consumer behavior. Week 3: Weekly Objectives After working through the instructional materials, activities, and assessments for this week, the student should be able to: State population and income trends in global markets--and how they affect marketers. Discuss how consumer spending is related to family life cycle and other demographic dimensions. Explain how characteristics of the purchase situation influence consumer behavior. Examine how psychological variables affect an individual's buying behavior. Readings
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