Unformatted text preview: • Demonstrate a seven-step approach to market segmentation that you can do yourself. • List the variables that shape the environment of marketing strategy planning. • Demonstrate how to screen and evaluate marketing strategy opportunities. Readings: • Text: Read Chapters 3 and 4 • Lecture for week 2 Online Discussion Assignment: Read Harvest Foods , page 648, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Homework: Answer question # 7 at the end of chapter three and question # 3 at the end of chapter four; and the internet exercises on page 76 and page 112, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework....
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- Spring '10