Unformatted text preview: • Recognize the four Ps in a marketing mix. • Explain why strategies for opportunities in international markets should be considered. Readings : • Text: Read Chapters 1 and 2 • Lecture for week 1 Online Discussion Assignment: Read McDonald's "Seniors" Restaurant , page 648, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Also, please post your E-mail address, along with a brief work and/or educational background to the Introduction thread Homework: Answer question number 17 at the end of chapter one and question number 18 at the end of chapter two; and the internet exercises on page 10 and 46, and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework...
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- Spring '10
- Marketing, E-mail address, marketing strategy planning, marketing specialists—including middlemen, marketing concept. Recognize, marketing mix. Explain