Overview (WK1)

Overview (WK1) - • Recognize the four Ps in a marketing...

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Week 1:  Week 1 (Mar 15 - Mar 28)     Help         Overview, Objectives, and Weekly Activities Week 1: Marketing's Value to Consumers, Firms and Society and Marketing Strategy Planning Synopsis of the Topics for the Week: This week, we will introduce you to online computer conference learning, discuss the syllabus, assignments, and schedule. A course overview will be provided, and we will discuss the following: role of marketing functions, the marketing concept, the marketing plan, micro marketing, the four P's, marketing functions and who performs them, etc. Week 1: Learning Objectives After working through the instructional materials, activities, and assessments for this week, the student should be able to: Define the marketing functions and why marketing specialists—including middlemen  intermediaries and marketing collaborators—develop to perform them.  Identify how social responsibility and marketing ethics relate to the marketing concept. 
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Unformatted text preview: • Recognize the four Ps in a marketing mix. • Explain why strategies for opportunities in international markets should be considered. Readings : • Text: Read Chapters 1 and 2 • Lecture for week 1 Online Discussion Assignment: Read McDonald's "Seniors" Restaurant , page 648, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Also, please post your E-mail address, along with a brief work and/or educational background to the Introduction thread Homework: Answer question number 17 at the end of chapter one and question number 18 at the end of chapter two; and the internet exercises on page 10 and 46, and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework...
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