Knapp6 - Homework for Week 6

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
WEEK 6 CH11, Q7 – Discuss the Place objectives and distribution arrangements that are  appropriate for the following products (indicate any special assumptions you have to  make to obtain an answer):  ( P. 291 ). a. A postal scale for products weighing up to 2 pounds.  Unsought product - Must be  available in places where related products are sought (or needed), such as the post office.  Intensive distribution would be arranged – sell it where they need it. b. Children’s toys: (1) radio-controlled model airplanes costing $80 or more, (2) small  rubber balls.  Homogeneous products the customer sees as basically the same and wants at  the lowest price. Multichannel distribution occurs when a producer uses several competing  channels to reach the same target market. c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.  Could be emergency products purchased immediately because of a rainstorm. Exclusive  distribution is selling through only one intermediary in a special attention. d. Fiberglass fabric used in making roofing shingles.   Specialty product – Price sensitivity is likely to be low; limited distribution may be acceptable,  such as different roofing companies. Selective distribution – selling through only those  intermediaries who will give the product special attention, (not to many customers ask for  fiberglass fabric). CH13, Q17 – Discuss the future growth and nature of wholesaling if chains, scrambled 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/15/2010 for the course MK 351DLB taught by Professor Joibascomb during the Spring '10 term at Park.

Page1 / 3

Knapp6 - Homework for Week 6

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online