Knapp2 - Homework for Week 2

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WEEK 2 CH3, Q7 – The owner of a small hardware store—the only one in a medium-sized town in  the mountains—has just learned that a large home improvement chain plans to open a  new store nearby. How difficult will it be for the owner to plan for this competitive threat?  Explain your answer.  At first it would be very difficult. The small hardware store owner should choose strategies that  avoid head-on competition. The owner needs to find new or better ways to satisfy customers’  needs and provide value. The small owner should actively seek information about the large  home improvement chain. A lot of information can come from customers and from the internet. It  is just like having McDonalds next to Burger King, each will have their own regular customers  coming in, but each will have to keep bringing something new to the table, to try and get more  customers in. CH4, Q3 – List the types of potential segmenting dimensions, and explain which you try  to apply first, second, and third in a particular situation. If the nature of the situation  would affect your answer, explain how. 
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This note was uploaded on 06/15/2010 for the course MK 351DLB taught by Professor Joibascomb during the Spring '10 term at Park.

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Knapp2 - Homework for Week 2

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