Discussion (WK8)

Discussion (WK8) - Weekly discussion questions

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Discussion (WK8) Case #6 -- West Side Furniture WEST SIDE FURNITURE OK all of you aspiring sales managers/entrepreneurs, one of the most difficult and challenging tasks is that of managing a sales force. Assess Susan's strategy in terms of her target market(s)and sales force. Focus on what the sales force should be doing as you answer the questions on page 671. Also, I would like your opinion of "How great sales managers motivate". Your response is due the end of week #8 NOTE: Post your initial comments to the discussion by clicking on the first "Respond" link below. To give feedback to a classmate's post, click on the "Respond" link below his/her comment. West Side Furniture Q1.  Contrast Lupita Ventura’s strategy and thoughts about her salespeople with  their apparent view of her strategy and especially their role in it?  Ventura says her local cable TV spots and newspaper advertising seem to attract her target  market, but many of these people come in, shop around and leave. Some of them come back,  but most do not. Maybe because Ventura carries some higher-priced furniture lines. I would 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/15/2010 for the course MK 351DLB taught by Professor Joibascomb during the Spring '10 term at Park.

Page1 / 11

Discussion (WK8) - Weekly discussion questions

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online