Discussion (WK6)

Discussion (WK6) - Discussion (WK6) Case #5 - Express Multi...

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Discussion (WK6) Case #5 -- Express Multi Media I wonder if the old saying, "The grass always looks greener on the other side of the fence", is appropriate here? Also, I wonder if Express Multimedia should be dabbling in other markets? Evaluate what Express Multi Media (page 660) is doing, and what happened to the special promotion. What should Mark do to increase sales and profits? Note: Select a couple of the concepts in chapter thirteen to "apply" to this case. Please be sure to list each question, then your response. Also, additional points can be obtained by responding in a positive manner to the postings of others (five point penalty for failing to do so). You will need to post your discussion by the end of week six. Thanks! NOTE: Post your initial comments to the discussion by clicking on the first "Respond" link below. To give feedback to a classmate's post, click on the "Respond" link below his/her comment. Express Multi Media
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Discussion (WK6) - Discussion (WK6) Case #5 - Express Multi...

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