Discussion (WK3) - Discussion(WK3 Case#3Taffe'sIceLand...

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Discussion (WK3) Case #3 -- Taffe's Ice Land Taffe's Ice Land Taffe's Ice Land, on page 656, is facing a very difficult problem that has been solved by most rink operators by simply catering to the "mass market" -- anyone who wants to skate in a public skating session. Apply what you have learned to help him develop a new marketing strategy and to answer the questions at the end of the case. Please be sure to list each question, then your response. Also, additional points can be obtained by mentioning specific concepts in the chapter and relating them to this case, and by responding in a positive manner to the postings of others. You need to have your response posted to the Discussion Area by the end of week three. NOTE: Post your initial comments to the discussion by clicking on the first "Respond" link below. To give feedback to a classmate's post, click on the "Respond" link below his/her comment. Ron_Knapp_D3.doc
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Taffe’s Ice Land Q1.  What would you advise Patrick Webb to do to improve Harvest Farm Foods’ profits? 
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