IME 320-W10 - L7 Decision Making

IME 320-W10 - L7 Decision Making - Decision Making ?? IME...

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Unformatted text preview: Decision Making ?? IME 319 Hum a n Fa c to rs Eng ine e ring C a l Po ly -- S LO P ic tu r e 4 What is Decision Making? Decision making is a task in which: a person selects an option from a number of alternatives some information is available timeframe is relatively long (> second) some degree of uncertainty the best option is not necessarily clear. Decision Making Models Rational/Normative what people should do not necessarily how to do it utility concept overall value of a choice Descriptive or Rules of Thumb ill structured problem dynamic situation too much information time constraints or stress Descriptive Decision Models Heuristics simplified shortcuts or rules- of-thumb Satisficing making a decision that is good enough for the situation Biases could alter the decision because of previous experiences/ideas Best decisions come when time is not limited and all options are open, not real world Limits on Info Processing...
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IME 320-W10 - L7 Decision Making - Decision Making ?? IME...

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