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Mattel - Rev 4/07 Mattel Inc Vendor Operations in Asia...

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© Warren H. Hausman Mattel Inc: Vendor Operations in Asia* Professor Warren Hausman Stanford University * My colleague Hau Lee has graciously allowed me to use many of his slides here. Rev. 4/07
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© Warren H. Hausman Marketing Strategy for Hot Wheel Products
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© Warren H. Hausman Other Products that Fit Hot Wheels’ Marketing Strategy Product Characteristics Active Learning: name two other products that would fit this marketing strategy.
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© Warren H. Hausman A Retailer’s Perspective Hot Wheels Typical Toy
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© Warren H. Hausman Current Die Cast Car Supply Chain Material Suppliers (Zinc, Plastic, Paint) MMSB Penang Bangkok Shanghai VOA Various DCs WalMart DCs Toys R Us DCs . . .
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© Warren H. Hausman Die-Cast Car Process Flow Die Casting Paint Decorations Plastic Injection Molding Lacquer, VUM Clear/ Color Plastic Wheel Molding Hot Stamping Barbell Assembly Final Assembly Packaging (including Assortment) Body/Chassis: Trim: Wheels:
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© Warren H. Hausman Different Supply Chain Strategies Hot Wheels Typical Toy
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© Warren H.
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