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RFID - Unlocking the Value of RFID in Supply Chains zalp...

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1 Unlocking the Value of RFID in Supply Chains Özalp Özer Stanford University April 30, 2008 MSE 262
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© Özalp Özer 2 A RF tag is an integrated circuit (silicon chip) connected to an antenna, with or without a battery A reader sends RF signals to read or write information on tags RFID Operation Reader Antenna Tags Tags respond with data – backscatter modulation Reader decodes data and forwards to host Power and Commands Tag ID Data
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© Özalp Özer 3 RFID technology The Best Thing Since the Bar code. -- Economist Enables companies to track and trace goods and assets in real time Simultaneous reading of many tags Ability to intelligent data collection without the possibility of human error.
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© Özalp Özer 4 Drivers for Change . . . and the list . . . and the list continues to grow continues to grow
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© Özalp Özer 5 RFID Hypes and Doubts The Best Thing Since The Barcode Economist 2003 “RFID will be Bigger than Y2K” AMR Research (2003) “The RFID Frenzy” Kinsella (2003) Wall-Marts Radio-Tracked Inventory Hits Static” Wall Street Journal (Feb 15, 2007) “RFID Suppliers Frustrated by Slow Growth of EPC Market, According to Bear Stearns” Supply Chain Digest (March 29, 2007)
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© Özalp Özer 6 Overview The evolution of RFID RFID’s credibility gap Some OR-based research/software to close credibility gap
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© Özalp Özer 7 Evolution of Technology Innovations Time Substitution Scale Structural Auto-engines replacing horses Frequent & extensive travels Highways, suburbs, shopping malls Example
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© Özalp Özer 8 Similar Evolutions S ubstitution Effect S
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