mail - Second Mailing Postcard (2 weeks after initial...

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Mail Surveys Mail Surveys Jane Burris Survey Research Laboratory University of Illinois at Chicago
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2of±12 Survey Research Laboratory Characteristics Characteristics Self administration Little motivation to return No changes can be made
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3of±12 Survey Research Laboratory Pretest Pretest Questionnaire testing Procedures testing Develop coding schema
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4of±12 Survey Research Laboratory Questions Questions Open-ended/close-ended Clarity Unambiguous Mutually exclusive Vocabulary Literacy level
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5of±12 Survey Research Laboratory Instrument Format Instrument Format Skips Graphics to aid flow Length 10-12 pages maximum Formatting 3-5 questions per page
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6of±12 Survey Research Laboratory Phase I Phase I First Mailing Cover letter Questionnaire Identification number Return envelope (postage paid) Incentive if applicable
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7of±12 Survey Research Laboratory Phase II Phase II
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Unformatted text preview: Second Mailing Postcard (2 weeks after initial mailing) Sent to entire sample 8 of12 Survey Research Laboratory Phase III Phase III Third Mailing Questionnaire remailed (2 weeks after postcard) Letter urging participation 9 of12 Survey Research Laboratory What Else? What Else? Incentives Cash Checks Lotteries Phone prompts E-mail prompts Media campaigns 10 of 12 Survey Research Laboratory Control Desk Control Desk Identification number Sample control Troubleshooting 11 of 12 Survey Research Laboratory Coding the Data Coding the Data Codebook Instructions Consistency Data Entry Special Programs SPSS, Microsoft Access 12 of 12 Survey Research Laboratory Conclusions Conclusions Advantages Low cost Effective...
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mail - Second Mailing Postcard (2 weeks after initial...

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