questionnaire%20design%20slides%20for%20posting-Spring%202009

Questionnaire%20design%20slides%20for%20posting-Spring%202009

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1 Introduction to Introduction to Questionnaire Design Questionnaire Design Spring 2009 Seminar Series Survey Research Laboratory University of Illinois www.srl.uic.edu
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2 Survey Research Laboratory Open vs. Closed Questions Open vs. Closed Questions Open - Ended Questions Suggest no alternatives Probing Extensive interviewer training Elaborate coding schemes Expensive and time - consuming Free exchange of ideas without bias
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3 Survey Research Laboratory Open vs. Closed Questions Open vs. Closed Questions Closed - Ended Questions Standardized questions and answers Simple interviewer training Easy to analyze May make it too easy to answer without thinking May limit spontaneity Not best when asking for frequency of sensitive behaviors there are numerous possible responses Role of initial question development and pretesting
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4 Survey Research Laboratory Cognitive Steps in Answering Cognitive Steps in Answering Questions Questions 1. Understand question. 2. Search memory for information. 3. Integrate information into summary judgment. 4. Translate judgment onto response alternatives. “Optimizing”
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5 Survey Research Laboratory Understand question. Search memory for information. Integrate information into summary judgment. Translate judgment onto response alternatives. “Weak satisficing” Cognitive Steps Cognitive Steps
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6 Survey Research Laboratory Understand question. Search memory for information. Integrate information into summary judgment. Translate judgment onto response alternatives. “Strong satisficing” Cognitive Steps Cognitive Steps
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7 Survey Research Laboratory Respondent motivation Respondent ability Task difficulty Factors Influencing Factors Influencing Satisficing Satisficing
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Survey Research Laboratory Response order Acquiescence
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Questionnaire%20design%20slides%20for%20posting-Spring%202009

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