quex_design_spr08

quex_design_spr08 - Questionnaire Design Clinic Spring 2008...

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1 1 Questionnaire Design Questionnaire Design Clinic Clinic Spring 2008 Seminar Series Survey Research Laboratory University of Illinois www.srl.uic.edu 2 Survey Research Laboratory Cognitive Steps in Answering Cognitive Steps in Answering Questions Questions 1. Understand question. 2. Search memory for information. 3. Integrate information into summary judgment. 4. Translate judgment onto response alternatives.
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2 3 Survey Research Laboratory Survey Intro/Cover Letter Survey Intro/Cover Letter Introduction should indicate: ± who is conducting the survey ± the topics to be covered in the survey ± an assurance of confidentiality ± any IRB stipulations ± whether you offer how long it will take depends on mode, topic, population 4 Survey Research Laboratory Ordering the Questions Ordering the Questions ± Put demographic questions at the end ± Leave objectionable questions (e.g., income) for the end ± First questions should be directly related to the topic as described in the introduction or advance/cover letter
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3 5 Survey Research Laboratory Characteristics of a good question Characteristics of a good question ± One that yields a truthful, accurate answer ± One that asks for one answer on one dimension ± One that accommodates all possible contingencies of response ± One that uses specific, simple language ± One that produces variability in response ± One that minimizes social desirability ± One that is pretested 6 Survey Research Laboratory Form A (agree I’s version): Individuals are more to blame than social conditions for crime and lawlessness in this country.
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quex_design_spr08 - Questionnaire Design Clinic Spring 2008...

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