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surveydesign - INTRODUCTION TO SURVEY RESEARCH DESIGN Linda...

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Unformatted text preview: INTRODUCTION TO SURVEY RESEARCH DESIGN Linda K. Owens Assistant Director for Research Planning Survey Research Laboratory SRL Spring 2005 Seminar Series http://www.srl.uic.edu WHY DO A SURVEY? 1. Uniqueness : gather information not available from other sources 2. Probability Sampling : unbiased representation of population of interest 3. Standardization of measurement : same information collected from every respondent 4. Analysis needs : use survey data to compliment existing data from secondary sources BASIC SURVEY DESIGNS 1. Cross-Sectional Surveys : Data are collected at one point in time from a sample selected to represent a larger population . • Longitudinal Surveys = Trend, Cohort, and Panel Trend : Surveys of sample population at different points in time Cohort : Study of same population each time data are collected, although samples studied may be different Panel : Collection of data at various time points with the same sample of respondents . MODES OF SURVEY ADMINISTRATION • Personal (Face-to-Face) • Telephone • Mail • Web • Combination of Methods HOW DO YOU DECIDE ON THE MODE OF DATA COLLECTION? Population + Characteristics Of The Sample + Types of Questions + Question Topic + Response Rate + $$ Cost $$ + Time PERSONAL INTERVIEWING ADVANTAGES: Generally yields highest cooperation and lowest refusal rates Allows for longer, more complex interviews High response quality Takes advantage of interviewer presence Multi-method data collection DISADVANTAGES: Most costly mode of administration Longer data collection period Interviewer concerns TELEPHONE INTERVIEWING ADVANTAGES: Less expensive than personal interviews RDD samples of general population Shorter data collection period than personal interviews...
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