websurveys - Survey Research Laboratory Seminar Series...

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Survey Research Laboratory Seminar Series Survey Research Laboratory Seminar Series Web Surveys Web Surveys Lisa Kelly-Wilson
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Survey Research Laboratory When to use Web surveys When to use Web surveys When Web users only are being surveyed (e.g.,  users of a Web-based project management system) Among populations known to have Web access  (e.g., University faculty) As part of a mixed-mode study (e.g., mail study  with option to complete questionnaire via Web)
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Survey Research Laboratory Web surveys: Advantages Web surveys: Advantages FAST! - (almost) instant gratification Do not require an interviewer No printing/mailing costs Can be very inexpensive Can include graphics/multimedia No interviewer bias No data entry
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Survey Research Laboratory Web surveys: Disadvantages Web surveys: Disadvantages With no interviewer, there is no one to guide respondent,  answer questions, etc. Expense associated with more complex questionnaires/  studies considerably higher. Coverage error potentially very high due to lack of Internet  and e-mail access by many (lower income, African  Americans & Hispanics, rural residents). Use of certain Web survey products leaves the security of  respondent data in the hands of another party.
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Survey Research Laboratory Typical” Web survey process Typical” Web survey process Potential respondent receives an invitation to  participate via e-mail (“evite”) or in a letter that includes URL and a passcode R clicks on a link (or types a URL into a browser  address bar) to access the survey Nonrespondents receive follow-up reminder (e- mail, postcard) a few days after survey is launched
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Survey Research Laboratory Best practices Best practices BEGIN WITH A WELL-DESIGNED  QUESTIONNAIRE Put yourself in the respondent’s shoes.  (Or, in front of his or her monitor, at  his or her keyboard, etc.)
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Survey Research Laboratory Best practices Best practices Web surveys should be as simple as possible No flashy pictures, unusual fonts, unnecessary graphics Small logo of sponsor in “header”? Yes! Restrained use of color Questions themselves should be simple and brief (“non- wordy”) In contrast, items in telephone and face-to-face surveys are  written so they can be read conversationally .
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Survey Research Laboratory Best practices: More on simplicity Best practices: More on simplicity Users accessing the Web via dial-up or with older  computers & Web browsers may have difficulty  with a survey with more sophisticated elements
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