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Week5r - WEEK FIVE Perception and Individual Decision...

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1 WEEK FIVE Perception and Individual Decision Making Defining perception Making judgments about others Perception and individual decision making Decisions making in organizations Ethics and creativity in decision making Implications for managers Video: Micro “soft” on Gay Rights?
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2 Defining Perception Perception A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Why is it important People’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.
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3 Making Judgments About Others (1) Attribution Theory (1) When individuals observe behavior, they attempt to determine whether it is internally or externally caused. Three factors affecting attribution are Distinctiveness: shows different behaviors in different situations. Consensus: response is the same as others to same situation. Consistency: responds in the same way over time.
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4 Making Judgments About Others (2) Attribution Theory (2)
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5 Making Judgments About Others (3) Errors and Biases in Attributions Fundamental Attribution Error The tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others. Self-Serving Bias The tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors.
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