day13.behchange2

day13.behchange2 - Health Behavior Change Part II Part II...

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Unformatted text preview: October 21, 2009 Health Behavior Change Part II Part II Information Attitude Change Behavior Change The Assumptions of Most Health Campaigns • Fear or low-fear information booklet about getting a tetanus shot • Fear booklet led to stronger attitudes about the importance of tetanus shot and intentions to get one • But only 3% of subjects got shot • If put campus map and clinic hours in booklet, 28% of subjects got shot The Yale Tetanus Shot Campaign • http://ecommunication.umn.edu/read/archi • Health Belief Model • Theory of Planned Behavior • Diffusion of Innovations Theory • Stages of Change Theory Models of Health Behavior Change • Health Belief Model • Theory of Planned Behavior • Diffusion of Innovations Theory • Stages of Change Theory Models of Health Behavior Change Performing a health behavior depends on: • Belief that there is a health threat – Your general health views – Beliefs about vulnerability to threat – Beliefs about severity of threat • Belief that a behavior can reduce threat – Belief that the behavior will work – Belief that benefits of the behavior outweigh its risks Health Belief Model • Beliefs about being vulnerable • risk factors that fit the group, how common the illness is • Beliefs about severity • how deadly breast cancer is...
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This note was uploaded on 06/19/2010 for the course PSY 3206 taught by Professor Howell during the Spring '10 term at Minnesota.

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day13.behchange2 - Health Behavior Change Part II Part II...

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